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Hello!Lucky is a specialty design and letterpress studio, creating stylish, vintage-inspired, artisan-printed greeting cards and wedding invitations and working with clients and shops worldwide, including Anthropologie, Kate's Paperie, and Liberty of London.
The company began in 2003 as the creative project of sisters Eunice and Sabrina Moyle, world travelers who had been collaborating creatively since childhood. Eunice, a talented illustrator, began designing birth announcements and party invitations for friends and printing them on her antique Vandercook press. Sabrina, an avid crafter, experienced art gallery manager and Stanford Business School graduate, wanted to start a creative, women-owned business.
The two loved the idea of creating fine art in an accessible format - stationery - and reviving the dying craft of letterpress. On a whim, they sent a package of Eunice's card designs to Kate's Paperie in New York, which immediately placed an order. Hello!Lucky was in business.
The company quickly expanded into custom design and printing with its letterpress birth announcement line in 2004 and a wildly successful line of letterpress wedding invitations in 2005. Both are available through select retailers and direct from Hello!Lucky (www.hellolucky.com).
In 2006, Hello!Lucky continued its expansion, partnering with Chronicle Books on the
"Hello Baby!" line-including first-year baby journal, photo album, and greeting
cards-and "Jet Set" note cards, based on its popular designs featuring girls in
fashionable global destinations. The products are available through Chronicle Books
(www.chroniclebooks.com). Hello!Lucky's
second book Handmade Hellos, a card crafting
book featuring leading stationery artists, is due out in Fall 2008.
Hello!Lucky collaborates with leading stylists and event designers
around the world. The company's designs have appeared on
The Today Show and in publications including Daily Candy,
InStyle, Lucky, Jane, Real Simple, Marie Claire, InStyle Weddings and Martha Stewart Weddings.
Hello!Lucky is based in San Francisco's Dogpatch historic district with an office in London, and has a regular staff of ten in the U.S. and U.K. More information, including the Hello!Lucky wedding invitation catalogue, is available at www.hellolucky.com.
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